SEO optimization is one of the main internet marketing strategies with focus on website optimization in order to increase the visibility of the results in search engines like Google, Yahoo, Bing etc.
The better search engine optimization you have, the more you’ll have results in attracting visitors through natural search results. There are lots of ways to promote your website but SEO optimizacija will always stay as no 1 method. Using SEO and other methods like PPC can really bring great results.
PPC brings instant results and instant cost and SEO brings results later. Optimal time for results to be seen after right SEO treatment is 3-6 months and sometimes more. Rarely, results can be seen even sooner but in most cases it takes some time.
Investing in website optimization (cro. optimizacija web stranica) is more likely slower and safer method than any other. The results can be seen years and years after, without any cost or intervention. Anyway, the advice is to never quit using SEO for you business or website promotion.
We can split SEO on two basic parts: on page seo and off page seo. On page seo implies all the work on website itself including coding, optimizing images, meta tags etc.
Off page seo implies all the optimization work without changing website itself. Mostly with backlinks, social bookmarking etc.
SEO is not something you can learn and use for good. SEO from 5 years ago is not even similar nowadays. Today, SEO is more complicated than before and requires knowledge, new information, new approach and new testing. SEO involves together with all internet marketing segments and approaches.
The reason that search engines change their algorithms is to keep the search result save, good, accurate and to serve useful results for their users.